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Saturday, August 1, 2009

Bacardi Mojito Commercial 2009

Hemingway's favorite drink, the Mojito, gets even more street cred in this hip commercial. The music is "Daylight" by Matt and Kim and the coolest part of the scene is probably that they're selling timelessness - that is, you drink a Bacardi Mojito and you become cool today, and cool in the eyes of every generation since 1862. This is marketing well-done.

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