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Monday, January 25, 2010

Geico Charlie Daniels Commercial

This Geico Charlie Daniels Commercial (AKA "Charlie") is another in the "Rhetoric" series where a simple question is asked and answered. In this spot a spokesman looks darkly at the camera and asks "Can switching to Geico really save you 15% or more on car insurance?" The answer? "Does Charlie Daniels play a mean fiddle?" The camera moves to a shot of Charlie Daniels playing a country fiddle so hard and fast that the bow is being destroyed. As he finishes the song the camera widens up and we see him hand the violin back to a man in a fancy restaurant. As he walks out he says "That's how you do it son." A male V/O closes with the standard tag: Geico. 15 minutes can save you 15 percent or more on car insurance.

Geico is all over the map right now, running 4 different series of ads including the Geico Gecko and the Cavemen spots. That kind of diversity shows a real commitment to advertising. But do you know anybody who has actually saved with them? I applied once and was flatly turned down because I was not a Government worker - while I was in the US Coast Guard! If anyone out there can make the case that Geico actually saves you money we'd love to hear about it with a comment below. And hopefully the next rhetorical question has something to do with bears in the woods. Or the Pope.

GEICO: Official Site, Wikipedia
Video: Official Site, YouTube




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