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Thursday, January 7, 2010

Pizza Hut "Just $10" Commercial

The viewer first sees a pepperoni and cheese pizza on a cutting board as the narrator claims that Pizza Hut “has a deal for you.”  The narrator then exclaims that one can choose any pizza, any size, any crust, and any toppings for just ten dollars. Another pizza with plentiful toppings is shown and the narrator repeats the claim of any pizza, any size, any crust, and any toppings for just ten dollars as a knife cuts the pizza in half. Suddenly, Parmesan cheese is being shaken over a delicious looking pizza as the narrator reminds the viewer that Pizza Hut has all your favorites for “just ten bucks.”

These types of specials are great marketing tools for pizza companies since the customer is always looking for a bargain. It is trick, though, since the very fine print states that an extra charge will be incurred for stuffed crust and double toppings, every pizza isn’t just ten dollars. Even with that stipulation, many hungry viewers will pick up the phone to satisfy their newly discovered, affordable pizza craving.

Pizza Hut: Official Site, Wikipedia
Yum Brands (parent company): Official Site, Wikipedia

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