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Wednesday, January 6, 2010

Prego “Saucepan” Commercial

The Prego “Saucepan” commercial opens up with classical music, showing the side of saucepan over a stove. The scene moves to the top of the saucepan, revealing an entire glass jar of Classico pasta sauce as the narrator tells the viewer this is the Italian sauce that some people prefer. The scene moves across the stove to another saucepan with red sauce being stirred as the narrator announces that Prego won the blind taste test. The scene shifts to the jar of Prego sauce next to the stove, as the sauce is being poured over a bowl of spaghetti noodles. The narrator describes the Italian sauce as sweet and savory then asserts, “It’s in there.”

The saucepan is not identified by name, but it appears to be from the "Demeyere Atlantis" sauce pan line:

It’s a creative commercial that takes a jab at Classico’s taste credibility. It is questionable though if the “jar in a saucepan” was the most effective way to accomplish this goal. The humor was rather dry, but still makes you want to buy a jar of Prego and try it for yourself.

Prego: Official Site, Wikipedia
Video: YouTube




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