TV Commercial Search

Thursday, October 14, 2010

GE - ecoimagination - TrueCourse Flight Management System - Commercial

This is a strange yet intriguing commercial featuring a guy jumping off a Caribbean looking cliff but stopping mid-way through the drop to hang there, as a metaphor for how flights used to land prior to modern flight management systems. The guy is frustrated with his jump, but after that another guy jumps off who does a much smoother dive, non-stop. The crowd cheers. The voice over talks about GE's TrueCourse flight management system which is within GE's ecoimagination initiative.

GE's TrueCourse Flight Management System:
GE's commercial site:

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