The New York Times is reporting today that advertising spending on TV commercials is expected to rise to about $9.2 billion for the 2011-2012 season of shows. If TV viewers needed any further confirmation about how valuable their time and attention is, this can be it.
According to the article, TV commercial categories on the rise based on advertising spending increases are cars, fast food, movies, retailing, and telecommunications.
The article highlights that advertisers have noticed the increasingly influential role of social media sites like Facebook and Twitter are playing in getting viewers to actually watch TV live, which increases the exposure of commercials. At Commercialpedia we have known this to be true because we see all the traffic coming from our readers through social media sites. People are watching TV and talking to friends about everything, even the commercials themselves.
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